T3 Expo's foundational principles for a successful partnership

Partnership gets thrown around often between vendors and clients. If we look at the definition it refers to a legal and strategic relationship formed between two or more individuals or entities who agree to collaborate and share resources, responsibilities, risks, profits, and losses for the purpose of achieving a common goal. It is a formal agreement that outlines the terms, rights, and obligations of the partners involved in the venture.

However, a partnership, and a successful one at that, goes beyond what is listed on a piece of paper. A successful partnership has a shared vision and goal, complimentary skills, open communication and trust, clearly defined roles and responsibilities and a mutual commitment to one another. 

We have outlined three specific foundational elements that define what we consider to be a successful partnership with our clients and what our promise is all about.

We promise: 

A full suite of corporate design services. To creatively work with our customers on the creation, build, logistics and installation of their event. We will always think through how to creatively deliver on time, on specification and on budget. 

We promise:

To move beyond only a dedicated account team, to include industry leading advanced metrics to help our customers stay abreast of what needs time and attention. We work within an omni-channel platform to support our clients and their exhibitors, so there is consistent and clear communication.

We promise:

To let our clients know where they always stand with live budget documents to create additional revenue opportunities for events. We work in partnership to get our clients the experience they want while meeting their financial objectives.


By embodying these characteristics, a good partnership can harness the collective strengths and resources of its members, resulting in enhanced innovation, growth, and long-term success in the business realm. We promise…